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Privacy Policy

Last updated: 22/06/2026

This Privacy Policy explains how RaceHype ("RaceHype", "we", "us" or "our") processes personal data when you use our mobile application, website and related services (together, the "Service"). RaceHype is operated from Sweden and acts as the data controller for the processing described below. We process personal data in accordance with the EU General Data Protection Regulation 2016/679 ("GDPR") and the Swedish Data Protection Act (Lag (2018:218) med kompletterande bestämmelser till EU:s dataskyddsförordning).

1. Data we collect

We collect the following categories of personal data:

  • Account data: name, email address, password (hashed), date of birth, country, city, profile image and any other information you choose to provide.
  • Usage data: events you view, save, follow or share, organizers you follow, search queries, filters, ratings and other interactions with the Service.
  • Device and technical data: device model, operating system and version, language, time zone, app version, crash logs, IP address, advertising identifiers (where you have consented) and approximate location derived from your IP address.
  • Location data: if you grant the permission, precise GPS location in order to show nearby races.
  • Communication data: messages you send us (e.g. support requests) and your preferences regarding push notifications and emails.
  • Marketing data: opens, clicks and other engagement signals from emails and push notifications we send you.

2. Purposes and legal bases

We process your personal data for the following purposes and on the following legal bases under Article 6 GDPR:

  • To provide the Service — create and manage your account, sync your saved events, deliver content and features. Legal basis: performance of a contract (Art. 6(1)(b)).
  • To analyse and improve the Service — measure usage, perform behavioural analytics, run A/B tests, debug, improve recommendations and develop new features. Legal basis: our legitimate interest (Art. 6(1)(f)) in operating and improving a stable, relevant product.
  • To send marketing and product communications — newsletters, race recommendations, organizer updates, product news and personalised offers by email and push notifications. Legal basis: your consent (Art. 6(1)(a)) or, where permitted, our legitimate interest in marketing similar services to existing users (Art. 6(1)(f)). You can withdraw consent or object at any time.
  • To personalise content — including profiling based on your usage and stated preferences to recommend events and organizers. Legal basis: legitimate interest (Art. 6(1)(f)) or consent where required.
  • To prevent fraud, abuse and protect security. Legal basis: legitimate interest (Art. 6(1)(f)) and legal obligation (Art. 6(1)(c)).
  • To comply with legal obligations — including accounting, tax and consumer law obligations. Legal basis: legal obligation (Art. 6(1)(c)).

3. Analytics and tracking

We use first- and third-party analytics tools (for example Google Analytics, Firebase Analytics, Meta and similar providers) and cookies, SDKs and device identifiers to track how you interact with the Service. This includes pages and screens visited, time spent, taps, scrolls, conversion events and crashes. Where required by law, we ask for your consent before placing non-essential cookies or similar technologies on your device.

4. Email marketing and push notifications

With your consent, or where otherwise permitted by Swedish marketing law (Marknadsföringslagen 2008:486), we send you emails and push notifications about RaceHype, races, organizers and related offers. Every marketing email contains an unsubscribe link, and you can disable notifications in your device settings or in the app.

5. Sharing of data

We share personal data only with:

  • Service providers acting as our data processors (hosting, authentication, analytics, email and push delivery, customer support and similar). These providers process data only on our instructions and under a data processing agreement.
  • Organizers and third-party sites you choose to interact with (e.g. when you click through to register for a race). Their own privacy policies apply.
  • Authorities and other recipients where required by law, court order or to protect our rights.
  • Any successor in connection with a merger, acquisition or sale of assets.

6. International transfers

Some of our providers are located outside the EU/EEA. When we transfer personal data outside the EU/EEA we rely on the European Commission's Standard Contractual Clauses, adequacy decisions or other valid transfer mechanisms under Chapter V GDPR, together with appropriate supplementary measures.

7. Retention

We keep your personal data only as long as necessary for the purposes for which it was collected. Account data is retained for the duration of your account and for a reasonable period afterwards to handle disputes and meet legal obligations (typically up to 7 years for accounting records under the Swedish Accounting Act, Bokföringslagen 1999:1078). Analytics data is retained in aggregated or pseudonymised form.

8. Your rights

Under the GDPR you have the right to:

  • Access your personal data and receive a copy.
  • Have inaccurate data corrected and incomplete data completed.
  • Request erasure of your data ("right to be forgotten").
  • Restrict or object to processing, including for direct marketing.
  • Receive your data in a portable format.
  • Withdraw consent at any time, without affecting prior lawful processing.
  • Lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) at imy.se.

You can delete your account in-app from Profile → Settings, or by contacting us.

9. Children

The Service is not directed at children under 13. If you are under 16 (or the applicable digital consent age in your country), you must have parental consent to use the Service.

10. Security

We use technical and organisational measures appropriate to the risk, including encryption in transit, access controls and regular security reviews. No system is 100% secure, and you use the Service at your own risk.

11. Changes

We may update this Privacy Policy from time to time. Material changes will be communicated in the app or by email before they take effect.

12. Contact

Privacy questions, requests or complaints: hello(@)racehype.app.